United Breaks Guitars

By: Paul Hackett , July 11, 2009

Later next week I’m taking a couple flights on United Airlines. But if I had seen this video before buying my ticket, I probably would have chosen a different airline. Let’s face it, flying is expensive for most people. Safety and comfort are the most important things to consider, but once you get the price of the ticket out of the way, you still expect a certain level of customer service.

If you make a mistake it’s up to you to fix things. This is now true for corporations more than ever before. You may spend millions of dollars building a corporate image but most people are going to go along with what they read on Twitter and see on Youtube. Get on the wrong side of a journalist and they’ll probably write about it. In the case of musician Dave Carroll, he wrote a song about how United Airlines broke his guitar and refused to accept resonsibility. It’s too late for me to change my ticket for next week, but at least I know to leave my guitar at home.

If you haven’t seen it already on CNN or elsewhere, here is the video for “United Breaks Guitars” from Dave Carroll.


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4 Responses to “United Breaks Guitars”

  1. McTee says:

    I think this is one of the ways to express your feelings.

  2. McTee says:

    I wish i could do the same to everyone who maltreats me, this is a very good concept.
    WARNING: UNITED DONT BREAK GUITARS AGAIN COS THAT IS THE BEST STRING INSTRUMENT IN THE WORLD.

  3. Neighbour says:

    Hmmm, why don’t you guys take your instruments into a cabin? There’s a lot of space in a case over a seat and also plenty of room near a door.

  4. Paul Hackett says:

    I’m not entirely sure what the rules are about taking instruments in the cabin. Maybe someone with experience can chime in? I suspect each airline has their own rules. Nowadays it seems you have to pay extra for everything. If airlines insist on a surcharge for baggage they should be extra careful with it.

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